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Propuesta metodológica mediante diseños Box-Behnken para me..:
Huertas-García, Rubén
;
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
.
Revista Española de Investigación de Marketing ESIC. 18 (2014) 1 - p. 57-66 , 2014
Link:
https://doi.org/10.1016/s1138-1442(14)60006-1
RT Journal T1
Propuesta metodológica mediante diseños Box-Behnken para mejorar el rendimiento del análisis conjunto en estudios experimentales de mercado
UL https://suche.suub.uni-bremen.de/peid=cr-10.1016_s1138-1442(14)60006-1&Exemplar=1&LAN=DE A1 Huertas-García, Rubén A1 Gázquez-Abad, Juan Carlos A1 Martínez-López, Francisco J. A1 Esteban-Millat, Irene PB Elsevier BV YR 2014 SN 1138-1442 JF Revista Española de Investigación de Marketing ESIC VO 18 IS 1 SP 57 OP 66 LK http://dx.doi.org/https://doi.org/10.1016/s1138-1442(14)60006-1 DO https://doi.org/10.1016/s1138-1442(14)60006-1 SF ELIB - SuUB Bremen
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