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1 Ergebnisse
1
NOVEDAD, CALIDAD, VELOCIDAD Y ORDEN DE ENTRADA EN EL MERCAD..:
Pinto, Javier Rodríguez
;
Carbonell, Pilar
;
Martín, Carmen Antón
Revista Española de Investigación de Marketing ESIC. 17 (2013) 2 - p. 53-78 , 2013
Link:
https://doi.org/10.1016/s1138-1442(14)60024-3
RT Journal T1
NOVEDAD, CALIDAD, VELOCIDAD Y ORDEN DE ENTRADA EN EL MERCADO. SINERGIAS Y TRADE-OFFS EN EL LANZAMIENTO DE NUEVOS PRODUCTOS *
UL https://suche.suub.uni-bremen.de/peid=cr-10.1016_s1138-1442(14)60024-3&Exemplar=1&LAN=DE A1 Pinto, Javier Rodríguez A1 Carbonell, Pilar A1 Martín, Carmen Antón PB Elsevier BV YR 2013 SN 1138-1442 JF Revista Española de Investigación de Marketing ESIC VO 17 IS 2 SP 53 OP 78 LK http://dx.doi.org/https://doi.org/10.1016/s1138-1442(14)60024-3 DO https://doi.org/10.1016/s1138-1442(14)60024-3 SF ELIB - SuUB Bremen
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