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1 Ergebnisse
1
Marketing costs and prices: an expanded view:
, In:
The Profit Impact of Marketing Strategy Project
,
Reibstein, David J.
;
Joshi, Yogesh
;
Farris, Paul W.
- p. 124-152 , 2004
Link:
https://doi.org/10.1017/cbo9780511488726.007
RT T1 <cTitle>The Profit Impact of Marketing Strategy Project</cTitle>: T1 <Title>Marketing costs and prices: an expanded view</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1017_cbo9780511488726.007&Exemplar=1&LAN=DE A1 Reibstein, David J. A1 Joshi, Yogesh A1 Farris, Paul W. PB Cambridge University Press YR 2004 SP 124 OP 152 LK http://dx.doi.org/https://doi.org/10.1017/cbo9780511488726.007 DO https://doi.org/10.1017/cbo9780511488726.007 SF ELIB - SuUB Bremen
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