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Brand loyalty — observations from a global study:
Turnill, Edwin
Journal of Brand Management. 5 (1998) 3 - p. 155-166 , 1998
Link:
https://doi.org/10.1057/bm.1998.2
RT Journal T1 <Title>Brand loyalty — observations from a global study</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1057_bm.1998.2&Exemplar=1&LAN=DE A1 Turnill, Edwin PB Springer Science and Business Media LLC YR 1998 SN 1350-231X SN 1479-1803 JF Journal of Brand Management VO 5 IS 3 SP 155 OP 166 LK http://dx.doi.org/https://doi.org/10.1057/bm.1998.2 DO https://doi.org/10.1057/bm.1998.2 SF ELIB - SuUB Bremen
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