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1 Ergebnisse
1
Ambush marketing – 'An Olympic event':
Tripodi, John A.
;
Sutherland, Max
Journal of Brand Management. 7 (2000) 6 - p. 412-422 , 2000
Link:
https://doi.org/10.1057/bm.2000.33
RT Journal T1 <Title>Ambush marketing – 'An Olympic event'</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1057_bm.2000.33&Exemplar=1&LAN=DE A1 Tripodi, John A. A1 Sutherland, Max PB Springer Science and Business Media LLC YR 2000 SN 1350-231X SN 1479-1803 JF Journal of Brand Management VO 7 IS 6 SP 412 OP 422 LK http://dx.doi.org/https://doi.org/10.1057/bm.2000.33 DO https://doi.org/10.1057/bm.2000.33 SF ELIB - SuUB Bremen
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