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1 Ergebnisse
1
Is CRM for luxury brands?:
Cailleux, Hugues
;
Mignot, Charles
;
Kapferer, Jean-Noël
Journal of Brand Management. 16 (2009) 5-6 - p. 406-412 , 2009
Link:
https://doi.org/10.1057/bm.2008.50
RT Journal T1 <Title>Is CRM for luxury brands?</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1057_bm.2008.50&Exemplar=1&LAN=DE A1 Cailleux, Hugues A1 Mignot, Charles A1 Kapferer, Jean-Noël PB Springer Science and Business Media LLC YR 2009 SN 1350-231X SN 1479-1803 JF Journal of Brand Management VO 16 IS 5-6 SP 406 OP 412 LK http://dx.doi.org/https://doi.org/10.1057/bm.2008.50 DO https://doi.org/10.1057/bm.2008.50 SF ELIB - SuUB Bremen
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