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1 Ergebnisse
1
One, two, three: A practical brand anatomy:
de Lencastre, Paulo
;
Côrte-Real, Ana
Journal of Brand Management. 17 (2010) 6 - p. 399-412 , 2010
Link:
https://doi.org/10.1057/bm.2010.1
RT Journal T1 <Title>One, two, three: A practical brand anatomy</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1057_bm.2010.1&Exemplar=1&LAN=DE A1 de Lencastre, Paulo A1 Côrte-Real, Ana PB Springer Science and Business Media LLC YR 2010 SN 1350-231X SN 1479-1803 JF Journal of Brand Management VO 17 IS 6 SP 399 OP 412 LK http://dx.doi.org/https://doi.org/10.1057/bm.2010.1 DO https://doi.org/10.1057/bm.2010.1 SF ELIB - SuUB Bremen
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