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Financial services ads and viewer response profiles: Psycho..:
Steyn, Peter
;
Pitt, Leyland
;
Chakrabarti, Ronika
Journal of Financial Services Marketing. 16 (2011) 3-4 - p. 210-219 , 2011
Link:
https://doi.org/10.1057/fsm.2011.23
RT Journal T1 <Title>Financial services ads and viewer response profiles: Psychometric properties of a shortened scale</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1057_fsm.2011.23&Exemplar=1&LAN=DE A1 Steyn, Peter A1 Pitt, Leyland A1 Chakrabarti, Ronika PB Springer Science and Business Media LLC YR 2011 SN 1363-0539 SN 1479-1846 JF Journal of Financial Services Marketing VO 16 IS 3-4 SP 210 OP 219 LK http://dx.doi.org/https://doi.org/10.1057/fsm.2011.23 DO https://doi.org/10.1057/fsm.2011.23 SF ELIB - SuUB Bremen
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