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1 Ergebnisse
1
Bancassurance in East Asia: Cultural impact on customers' c..:
Hong, Jung Kee
;
Lee, You-il
Journal of Financial Services Marketing. 19 (2014) 3 - p. 234-247 , 2014
Link:
https://doi.org/10.1057/fsm.2014.16
RT Journal T1 <Title>Bancassurance in East Asia: Cultural impact on customers' cross-buying behaviour</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1057_fsm.2014.16&Exemplar=1&LAN=DE A1 Hong, Jung Kee A1 Lee, You-il PB Springer Science and Business Media LLC YR 2014 SN 1363-0539 SN 1479-1846 JF Journal of Financial Services Marketing VO 19 IS 3 SP 234 OP 247 LK http://dx.doi.org/https://doi.org/10.1057/fsm.2014.16 DO https://doi.org/10.1057/fsm.2014.16 SF ELIB - SuUB Bremen
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