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1 Ergebnisse
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On the potential for Twitter to add value in retail bank re..:
Murray, Lisa
;
Durkin, Mark
;
Worthington, Steve
.
Journal of Financial Services Marketing. 19 (2014) 4 - p. 277-290 , 2014
Link:
https://doi.org/10.1057/fsm.2014.27
RT Journal T1 <Title>On the potential for Twitter to add value in retail bank relationships</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1057_fsm.2014.27&Exemplar=1&LAN=DE A1 Murray, Lisa A1 Durkin, Mark A1 Worthington, Steve A1 Clark, Victoria PB Springer Science and Business Media LLC YR 2014 SN 1363-0539 SN 1479-1846 JF Journal of Financial Services Marketing VO 19 IS 4 SP 277 OP 290 LK http://dx.doi.org/https://doi.org/10.1057/fsm.2014.27 DO https://doi.org/10.1057/fsm.2014.27 SF ELIB - SuUB Bremen
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