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How the Citi Olympic sponsorship strategy uses the knowledg..:
Fortunato, John A
Journal of Financial Services Marketing. 21 (2016) 1 - p. 76-85 , 2016
Link:
https://doi.org/10.1057/fsm.2016.2
RT Journal T1 <Title>How the Citi Olympic sponsorship strategy uses the knowledge of the elaboration likelihood model</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1057_fsm.2016.2&Exemplar=1&LAN=DE A1 Fortunato, John A PB Springer Science and Business Media LLC YR 2016 SN 1363-0539 SN 1479-1846 JF Journal of Financial Services Marketing VO 21 IS 1 SP 76 OP 85 LK http://dx.doi.org/https://doi.org/10.1057/fsm.2016.2 DO https://doi.org/10.1057/fsm.2016.2 SF ELIB - SuUB Bremen
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