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Measuring brand equity in the car market: a hedonic price a..:
Baltas, G
;
Saridakis, C
Journal of the Operational Research Society. 61 (2010) 2 - p. 284-293 , 2010
Link:
https://doi.org/10.1057/jors.2008.159
RT Journal T1 <Title>Measuring brand equity in the car market: a hedonic price analysis</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1057_jors.2008.159&Exemplar=1&LAN=DE A1 Baltas, G A1 Saridakis, C PB Informa UK Limited YR 2010 SN 0160-5682 SN 1476-9360 JF Journal of the Operational Research Society VO 61 IS 2 SP 284 OP 293 LK http://dx.doi.org/https://doi.org/10.1057/jors.2008.159 DO https://doi.org/10.1057/jors.2008.159 SF ELIB - SuUB Bremen
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