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What is a brand worth?:
Pickton, David
Journal of Brand Management. 15 (2007) 3 - p. 155-156 , 2007
Link:
https://doi.org/10.1057/palgrave.bm.2550135
RT Journal T1 <Title>What is a brand worth?</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1057_palgrave.bm.2550135&Exemplar=1&LAN=DE A1 Pickton, David PB Springer Science and Business Media LLC YR 2007 SN 1350-231X SN 1479-1803 JF Journal of Brand Management VO 15 IS 3 SP 155 OP 156 LK http://dx.doi.org/https://doi.org/10.1057/palgrave.bm.2550135 DO https://doi.org/10.1057/palgrave.bm.2550135 SF ELIB - SuUB Bremen
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