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1 Ergebnisse
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Advertising in the mutual fund business: The role of judgme..:
Jordan, Jenny
;
Kaas, Klaus P
Journal of Financial Services Marketing. 7 (2002) 2 - p. 129-140 , 2002
Link:
https://doi.org/10.1057/palgrave.fsm.4770079
RT Journal T1 <Title>Advertising in the mutual fund business: The role of judgmental heuristics in private investors' evaluation of risk and return</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1057_palgrave.fsm.4770079&Exemplar=1&LAN=DE A1 Jordan, Jenny A1 Kaas, Klaus P PB Springer Science and Business Media LLC YR 2002 SN 1363-0539 SN 1479-1846 JF Journal of Financial Services Marketing VO 7 IS 2 SP 129 OP 140 LK http://dx.doi.org/https://doi.org/10.1057/palgrave.fsm.4770079 DO https://doi.org/10.1057/palgrave.fsm.4770079 SF ELIB - SuUB Bremen
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