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1 Ergebnisse
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Are millennials really more sensitive to sustainable luxury..:
Kapferer, Jean-Noël
;
Michaut-Denizeau, Anne
Journal of Brand Management. 27 (2019) 1 - p. 35-47 , 2019
Link:
https://doi.org/10.1057/s41262-019-00165-7
RT Journal T1
Are millennials really more sensitive to sustainable luxury? A cross-generational international comparison of sustainability consciousness when buying luxury
UL https://suche.suub.uni-bremen.de/peid=cr-10.1057_s41262-019-00165-7&Exemplar=1&LAN=DE A1 Kapferer, Jean-Noël A1 Michaut-Denizeau, Anne PB Springer Science and Business Media LLC YR 2019 SN 1350-231X SN 1479-1803 JF Journal of Brand Management VO 27 IS 1 SP 35 OP 47 LK http://dx.doi.org/https://doi.org/10.1057/s41262-019-00165-7 DO https://doi.org/10.1057/s41262-019-00165-7 SF ELIB - SuUB Bremen
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