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1 Ergebnisse
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The role of brand prominence and extravagance of product de..:
Greenberg, Daria
;
Ehrensperger, Elena
;
Schulte-Mecklenbeck, Michael
...
Journal of Brand Management. 27 (2019) 2 - p. 195-210 , 2019
Link:
https://doi.org/10.1057/s41262-019-00175-5
RT Journal T1
The role of brand prominence and extravagance of product design in luxury brand building: What drives consumers' preferences for loud versus quiet luxury?
UL https://suche.suub.uni-bremen.de/peid=cr-10.1057_s41262-019-00175-5&Exemplar=1&LAN=DE A1 Greenberg, Daria A1 Ehrensperger, Elena A1 Schulte-Mecklenbeck, Michael A1 Hoyer, Wayne D. A1 Zhang, Z. John A1 Krohmer, Harley PB Springer Science and Business Media LLC YR 2019 SN 1350-231X SN 1479-1803 JF Journal of Brand Management VO 27 IS 2 SP 195 OP 210 LK http://dx.doi.org/https://doi.org/10.1057/s41262-019-00175-5 DO https://doi.org/10.1057/s41262-019-00175-5 SF ELIB - SuUB Bremen
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