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1 Ergebnisse
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Customer advocacy and brand loyalty: the mediating roles of..:
Quaye, Emmanuel Silva
;
Taoana, Cleopatra
;
Abratt, Russell
.
Journal of Brand Management. 29 (2022) 4 - p. 363-382 , 2022
Link:
https://doi.org/10.1057/s41262-022-00276-8
RT Journal T1
Customer advocacy and brand loyalty: the mediating roles of brand relationship quality and trust
UL https://suche.suub.uni-bremen.de/peid=cr-10.1057_s41262-022-00276-8&Exemplar=1&LAN=DE A1 Quaye, Emmanuel Silva A1 Taoana, Cleopatra A1 Abratt, Russell A1 Anabila, Peter PB Springer Science and Business Media LLC YR 2022 SN 1350-231X SN 1479-1803 JF Journal of Brand Management VO 29 IS 4 SP 363 OP 382 LK http://dx.doi.org/https://doi.org/10.1057/s41262-022-00276-8 DO https://doi.org/10.1057/s41262-022-00276-8 SF ELIB - SuUB Bremen
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