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1 Ergebnisse
1
The intangible values of live streaming and their effect on..:
Leong, Kah Yi
;
Ho, Jessica Sze Yin
;
Tehseen, Shehnaz
..
Journal of Marketing Analytics. , 2023
Link:
https://doi.org/10.1057/s41270-023-00247-1
RT Journal T1
The intangible values of live streaming and their effect on audience engagement
UL https://suche.suub.uni-bremen.de/peid=cr-10.1057_s41270-023-00247-1&Exemplar=1&LAN=DE A1 Leong, Kah Yi A1 Ho, Jessica Sze Yin A1 Tehseen, Shehnaz A1 Yafi, Eiad A1 Cham, Tat-Huei PB Springer Science and Business Media LLC YR 2023 SN 2050-3318 SN 2050-3326 JF Journal of Marketing Analytics LK http://dx.doi.org/https://doi.org/10.1057/s41270-023-00247-1 DO https://doi.org/10.1057/s41270-023-00247-1 SF ELIB - SuUB Bremen
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