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The cross-buying effect in a multi-vendor loyalty program i..:
Lee, Seung Min
;
Kim, Sang Yong
;
Yoo, Shijin
.
Asian Business & Management. 20 (2019) 3 - p. 339-369 , 2019
Link:
https://doi.org/10.1057/s41291-019-00088-w
RT Journal T1
The cross-buying effect in a multi-vendor loyalty program in Korea
UL https://suche.suub.uni-bremen.de/peid=cr-10.1057_s41291-019-00088-w&Exemplar=1&LAN=DE A1 Lee, Seung Min A1 Kim, Sang Yong A1 Yoo, Shijin A1 Song, Tae Ho PB Springer Science and Business Media LLC YR 2019 SN 1472-4782 SN 1476-9328 JF Asian Business & Management VO 20 IS 3 SP 339 OP 369 LK http://dx.doi.org/https://doi.org/10.1057/s41291-019-00088-w DO https://doi.org/10.1057/s41291-019-00088-w SF ELIB - SuUB Bremen
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