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Cultural resistance and the gradual emergence of modern mar..:
Ruiz, José Luis García
Business History. 49 (2007) 3 - p. 367-384 , 2007
Link:
https://doi.org/10.1080/00076790701295029
RT Journal T1
Cultural resistance and the gradual emergence of modern marketing and retailing practices in Spain, 1950–1975
UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_00076790701295029&Exemplar=1&LAN=DE A1 Ruiz, José Luis García PB Informa UK Limited YR 2007 SN 0007-6791 SN 1743-7938 JF Business History VO 49 IS 3 SP 367 OP 384 LK http://dx.doi.org/https://doi.org/10.1080/00076790701295029 DO https://doi.org/10.1080/00076790701295029 SF ELIB - SuUB Bremen
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