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1 Ergebnisse
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Unbundling the brand: Differentiation and the law in the Br..:
Lopes, Teresa da Silva
;
Dourado, Bruna
;
Souza, Elizabeth Santos de
Business History. 66 (2022) 4 - p. 859-883 , 2022
Link:
https://doi.org/10.1080/00076791.2022.2036130
RT Journal T1
Unbundling the brand: Differentiation and the law in the Brazilian South American tea industry
UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_00076791.2022.2036130&Exemplar=1&LAN=DE A1 Lopes, Teresa da Silva A1 Dourado, Bruna A1 Souza, Elizabeth Santos de PB Informa UK Limited YR 2022 SN 0007-6791 SN 1743-7938 JF Business History VO 66 IS 4 SP 859 OP 883 LK http://dx.doi.org/https://doi.org/10.1080/00076791.2022.2036130 DO https://doi.org/10.1080/00076791.2022.2036130 SF ELIB - SuUB Bremen
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