I agree that this site is using cookies. You can find further informations
here
.
X
Login
Merkliste (
0
)
Home
About us
Home About us
Our history
Profile
Press & public relations
Friends
The library in figures
Exhibitions
Projects
Training, internships, careers
Films
Services & Information
Home Services & Information
Lending and interlibrary loans
Returns and renewals
Training and library tours
My Account
Library cards
New to the library?
Download Information
Opening hours
Learning spaces
PC, WLAN, copy, scan and print
Catalogs and collections
Home Catalogs and Collections
Rare books and manuscripts
Digital collections
Subject Areas
Our sites
Home Our sites
Central Library
Law Library (Juridicum)
BB Business and Economics (BB11)
BB Physics and Electrical Engineering
TB Engineering and Social Sciences
TB Economics and Nautical Sciences
TB Music
TB Art & Design
TB Bremerhaven
Contact the library
Home Contact the library
Staff Directory
Open access & publishing
Home Open access & publishing
Reference management: Citavi & RefWorks
Publishing documents
Open Access in Bremen
zur Desktop-Version
Toggle navigation
Merkliste
1 Ergebnisse
1
The Role of Consumer Speech Acts in Brand Activism: A Trans..:
Fletcher-Brown, Judith
;
Middleton, Karen
;
Thompson-Whiteside, Helen
...
Journal of Advertising. 53 (2024) 4 - p. 491-510 , 2024
Link:
https://doi.org/10.1080/00913367.2023.2288828
RT Journal T1
The Role of Consumer Speech Acts in Brand Activism: A Transformative Advertising Perspective
UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_00913367.2023.2288828&Exemplar=1&LAN=DE A1 Fletcher-Brown, Judith A1 Middleton, Karen A1 Thompson-Whiteside, Helen A1 Turnbull, Sarah A1 Tuan, Annamaria A1 Hollebeek, Linda D. PB Informa UK Limited YR 2024 SN 0091-3367 SN 1557-7805 JF Journal of Advertising VO 53 IS 4 SP 491 OP 510 LK http://dx.doi.org/https://doi.org/10.1080/00913367.2023.2288828 DO https://doi.org/10.1080/00913367.2023.2288828 SF ELIB - SuUB Bremen
Export
RefWorks (nur Desktop-Version!)
Flow
(Zuerst in
Flow
einloggen, dann importieren)