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1 Ergebnisse
1
Manipulating Consumers with the Truth: Relative-Difference ..:
Madrigal, Robert
;
Armstrong Soule, Catherine Anne
;
King, Jesse
Journal of Advertising. , 2024
Link:
https://doi.org/10.1080/00913367.2024.2306401
RT Journal T1
Manipulating Consumers with the Truth: Relative-Difference Claims in Advertising and Inferences of Manipulative Intent
UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_00913367.2024.2306401&Exemplar=1&LAN=DE A1 Madrigal, Robert A1 Armstrong Soule, Catherine Anne A1 King, Jesse PB Informa UK Limited YR 2024 SN 0091-3367 SN 1557-7805 JF Journal of Advertising SP 1 OP 18 LK http://dx.doi.org/https://doi.org/10.1080/00913367.2024.2306401 DO https://doi.org/10.1080/00913367.2024.2306401 SF ELIB - SuUB Bremen
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