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1 Ergebnisse
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Benefits of bilateral participation in cooperative advertis..:
Zhang, Jihua
;
Chen, Bintong
;
Xie, Jinxing
Journal of the Operational Research Society. 72 (2020) 2 - p. 281-291 , 2020
Link:
https://doi.org/10.1080/01605682.2019.1678405
RT Journal T1 <Title>Benefits of bilateral participation in cooperative advertising</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_01605682.2019.1678405&Exemplar=1&LAN=DE A1 Zhang, Jihua A1 Chen, Bintong A1 Xie, Jinxing PB Informa UK Limited YR 2020 SN 0160-5682 SN 1476-9360 JF Journal of the Operational Research Society VO 72 IS 2 SP 281 OP 291 LK http://dx.doi.org/https://doi.org/10.1080/01605682.2019.1678405 DO https://doi.org/10.1080/01605682.2019.1678405 SF ELIB - SuUB Bremen
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