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What consumers say and do: planned and actual amounts bough..:
Porto, Rafael Barreiros
;
Oliveira-Castro, Jorge Mendes de
;
Seco-Ferreira, Diogo Conque
The Service Industries Journal. 31 (2011) 15 - p. 2559-2570 , 2011
Link:
https://doi.org/10.1080/02642069.2011.529607
RT Journal T1
What consumers say and do: planned and actual amounts bought in relation to brand benefits
UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_02642069.2011.529607&Exemplar=1&LAN=DE A1 Porto, Rafael Barreiros A1 Oliveira-Castro, Jorge Mendes de A1 Seco-Ferreira, Diogo Conque PB Informa UK Limited YR 2011 SN 0264-2069 SN 1743-9507 JF The Service Industries Journal VO 31 IS 15 SP 2559 OP 2570 LK http://dx.doi.org/https://doi.org/10.1080/02642069.2011.529607 DO https://doi.org/10.1080/02642069.2011.529607 SF ELIB - SuUB Bremen
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