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Narrative, transportation and advertising:
Brechman, Jean Marie
;
Purvis, Scott C.
International Journal of Advertising. 34 (2015) 2 - p. 366-381 , 2015
Link:
https://doi.org/10.1080/02650487.2014.994803
RT Journal T1 <Title>Narrative, transportation and advertising</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_02650487.2014.994803&Exemplar=1&LAN=DE A1 Brechman, Jean Marie A1 Purvis, Scott C. PB Informa UK Limited YR 2015 SN 0265-0487 SN 1759-3948 JF International Journal of Advertising VO 34 IS 2 SP 366 OP 381 LK http://dx.doi.org/https://doi.org/10.1080/02650487.2014.994803 DO https://doi.org/10.1080/02650487.2014.994803 SF ELIB - SuUB Bremen
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