I agree that this site is using cookies. You can find further informations
here
.
X
Login
Merkliste (
0
)
Home
About us
Home About us
Our history
Profile
Press & public relations
Friends
The library in figures
Exhibitions
Projects
Training, internships, careers
Films
Services & Information
Home Services & Information
Lending and interlibrary loans
Returns and renewals
Training and library tours
My Account
Library cards
New to the library?
Download Information
Opening hours
Learning spaces
PC, WLAN, copy, scan and print
Catalogs and collections
Home Catalogs and Collections
Rare books and manuscripts
Digital collections
Subject Areas
Our sites
Home Our sites
Central Library
Law Library (Juridicum)
BB Business and Economics (BB11)
BB Physics and Electrical Engineering
TB Engineering and Social Sciences
TB Economics and Nautical Sciences
TB Music
TB Art & Design
TB Bremerhaven
Contact the library
Home Contact the library
Staff Directory
Open access & publishing
Home Open access & publishing
Reference management: Citavi & RefWorks
Publishing documents
Open Access in Bremen
zur Desktop-Version
Toggle navigation
Merkliste
1 Ergebnisse
1
Grotesque imagery enhances the persuasiveness of luxury bra..:
An, Donghwy
;
Lee, Chulsung
;
Kim, Janghyun
.
International Journal of Advertising. 39 (2019) 6 - p. 783-801 , 2019
Link:
https://doi.org/10.1080/02650487.2018.1548198
RT Journal T1
Grotesque imagery enhances the persuasiveness of luxury brand advertising
UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_02650487.2018.1548198&Exemplar=1&LAN=DE A1 An, Donghwy A1 Lee, Chulsung A1 Kim, Janghyun A1 Youn, Nara PB Informa UK Limited YR 2019 SN 0265-0487 SN 1759-3948 JF International Journal of Advertising VO 39 IS 6 SP 783 OP 801 LK http://dx.doi.org/https://doi.org/10.1080/02650487.2018.1548198 DO https://doi.org/10.1080/02650487.2018.1548198 SF ELIB - SuUB Bremen
Export
RefWorks (nur Desktop-Version!)
Flow
(Zuerst in
Flow
einloggen, dann importieren)