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1 Ergebnisse
1
Temporal and social scarcities: effects on ad evaluations:
Kim, Sujin
;
Yoon, Sukki
;
Baek, Tae Hyun
..
International Journal of Advertising. 40 (2020) 7 - p. 1115-1134 , 2020
Link:
https://doi.org/10.1080/02650487.2020.1837486
RT Journal T1 <Title>Temporal and social scarcities: effects on ad evaluations</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_02650487.2020.1837486&Exemplar=1&LAN=DE A1 Kim, Sujin A1 Yoon, Sukki A1 Baek, Tae Hyun A1 Kim, Yeonshin A1 Choi, Yung Kyun PB Informa UK Limited YR 2020 SN 0265-0487 SN 1759-3948 JF International Journal of Advertising VO 40 IS 7 SP 1115 OP 1134 LK http://dx.doi.org/https://doi.org/10.1080/02650487.2020.1837486 DO https://doi.org/10.1080/02650487.2020.1837486 SF ELIB - SuUB Bremen
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