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1 Ergebnisse
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Effect of short video ads on sales through social media: th..:
Ge, Jiaoju
;
Sui, Yuepeng
;
Zhou, Xiaofeng
.
International Journal of Advertising. 40 (2021) 6 - p. 870-896 , 2021
Link:
https://doi.org/10.1080/02650487.2020.1848986
RT Journal T1
Effect of short video ads on sales through social media: the role of advertisement content generators
UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_02650487.2020.1848986&Exemplar=1&LAN=DE A1 Ge, Jiaoju A1 Sui, Yuepeng A1 Zhou, Xiaofeng A1 Li, Guoxin PB Informa UK Limited YR 2021 SN 0265-0487 SN 1759-3948 JF International Journal of Advertising VO 40 IS 6 SP 870 OP 896 LK http://dx.doi.org/https://doi.org/10.1080/02650487.2020.1848986 DO https://doi.org/10.1080/02650487.2020.1848986 SF ELIB - SuUB Bremen
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