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When verbal metaphors become more persuasive: the interplay..:
Ahn, Hongmin
;
Yim, Mark Yi-Cheon
;
Sung, Yongjun
International Journal of Advertising. 41 (2021) 3 - p. 541-562 , 2021
Link:
https://doi.org/10.1080/02650487.2021.1900502
RT Journal T1
When verbal metaphors become more persuasive: the interplay between goal orientation of ad claims and metaphor
UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_02650487.2021.1900502&Exemplar=1&LAN=DE A1 Ahn, Hongmin A1 Yim, Mark Yi-Cheon A1 Sung, Yongjun PB Informa UK Limited YR 2021 SN 0265-0487 SN 1759-3948 JF International Journal of Advertising VO 41 IS 3 SP 541 OP 562 LK http://dx.doi.org/https://doi.org/10.1080/02650487.2021.1900502 DO https://doi.org/10.1080/02650487.2021.1900502 SF ELIB - SuUB Bremen
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