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The power of creative advertising: creative ads impair reca..:
Jin, Hyun Seung
;
Kerr, Gayle
;
Suh, Jaebeom
..
International Journal of Advertising. 41 (2022) 8 - p. 1521-1540 , 2022
Link:
https://doi.org/10.1080/02650487.2022.2045817
RT Journal T1
The power of creative advertising: creative ads impair recall and attitudes toward other ads
UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_02650487.2022.2045817&Exemplar=1&LAN=DE A1 Jin, Hyun Seung A1 Kerr, Gayle A1 Suh, Jaebeom A1 Kim, Hyoje Jay A1 Sheehan, Ben PB Informa UK Limited YR 2022 SN 0265-0487 SN 1759-3948 JF International Journal of Advertising VO 41 IS 8 SP 1521 OP 1540 LK http://dx.doi.org/https://doi.org/10.1080/02650487.2022.2045817 DO https://doi.org/10.1080/02650487.2022.2045817 SF ELIB - SuUB Bremen
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