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Like the dad in the ad: Testing a conceptual model for new ..:
Mueller, Sophia
;
Morton, Cynthia R.
;
Johnson, Benjamin K.
..
International Journal of Advertising. 42 (2022) 3 - p. 488-517 , 2022
Link:
https://doi.org/10.1080/02650487.2022.2091377
RT Journal T1
Like the dad in the ad: Testing a conceptual model for new fathers' responses to dadvertisements
UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_02650487.2022.2091377&Exemplar=1&LAN=DE A1 Mueller, Sophia A1 Morton, Cynthia R. A1 Johnson, Benjamin K. A1 Sharma, Bhakti A1 Morris, Jon D. PB Informa UK Limited YR 2022 SN 0265-0487 SN 1759-3948 JF International Journal of Advertising VO 42 IS 3 SP 488 OP 517 LK http://dx.doi.org/https://doi.org/10.1080/02650487.2022.2091377 DO https://doi.org/10.1080/02650487.2022.2091377 SF ELIB - SuUB Bremen
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