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1 Ergebnisse
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Branded content and motivations for social media use as dri..:
Buzeta, Cristian
;
De Keyzer, Freya
;
Dens, Nathalie
.
International Journal of Advertising. 43 (2023) 4 - p. 637-671 , 2023
Link:
https://doi.org/10.1080/02650487.2023.2215079
RT Journal T1
Branded content and motivations for social media use as drivers of brand outcomes on social media: a cross-cultural study
UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_02650487.2023.2215079&Exemplar=1&LAN=DE A1 Buzeta, Cristian A1 De Keyzer, Freya A1 Dens, Nathalie A1 De Pelsmacker, Patrick PB Informa UK Limited YR 2023 SN 0265-0487 SN 1759-3948 JF International Journal of Advertising VO 43 IS 4 SP 637 OP 671 LK http://dx.doi.org/https://doi.org/10.1080/02650487.2023.2215079 DO https://doi.org/10.1080/02650487.2023.2215079 SF ELIB - SuUB Bremen
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