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The value of future focus and experiential ad appeals in st..:
Özsomer, Ayşegül
;
Güzel, Zeynep Müge
;
Newmeyer, Casey E.
.
International Journal of Advertising. , 2024
Link:
https://doi.org/10.1080/02650487.2024.2355770
RT Journal T1
The value of future focus and experiential ad appeals in strengthening the effect of brand-pandemic fit on eWOM
UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_02650487.2024.2355770&Exemplar=1&LAN=DE A1 Özsomer, Ayşegül A1 Güzel, Zeynep Müge A1 Newmeyer, Casey E. A1 Schmidt-Devlin, Ellen PB Informa UK Limited YR 2024 SN 0265-0487 SN 1759-3948 JF International Journal of Advertising SP 1 OP 25 LK http://dx.doi.org/https://doi.org/10.1080/02650487.2024.2355770 DO https://doi.org/10.1080/02650487.2024.2355770 SF ELIB - SuUB Bremen
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