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1 Ergebnisse
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A practitioner-led strategic place brand-management model:
Hanna, Sonya
;
Rowley, Jennifer
Journal of Marketing Management. 29 (2013) 15-16 - p. 1782-1815 , 2013
Link:
https://doi.org/10.1080/0267257x.2013.800901
RT Journal T1 <Title>A practitioner-led strategic place brand-management model</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_0267257x.2013.800901&Exemplar=1&LAN=DE A1 Hanna, Sonya A1 Rowley, Jennifer PB Informa UK Limited YR 2013 SN 0267-257X SN 1472-1376 JF Journal of Marketing Management VO 29 IS 15-16 SP 1782 OP 1815 LK http://dx.doi.org/https://doi.org/10.1080/0267257x.2013.800901 DO https://doi.org/10.1080/0267257x.2013.800901 SF ELIB - SuUB Bremen
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