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Introduction: theorising gender and gendering theory in mar..:
Arsel, Zeynep
;
Eräranta, Kirsi
;
Moisander, Johanna
Journal of Marketing Management. 31 (2015) 15-16 - p. 1553-1558 , 2015
Link:
https://doi.org/10.1080/0267257x.2015.1078396
RT Journal T1 <Title>Introduction: theorising gender and gendering theory in marketing and consumer research</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_0267257x.2015.1078396&Exemplar=1&LAN=DE A1 Arsel, Zeynep A1 Eräranta, Kirsi A1 Moisander, Johanna PB Informa UK Limited YR 2015 SN 0267-257X SN 1472-1376 JF Journal of Marketing Management VO 31 IS 15-16 SP 1553 OP 1558 LK http://dx.doi.org/https://doi.org/10.1080/0267257x.2015.1078396 DO https://doi.org/10.1080/0267257x.2015.1078396 SF ELIB - SuUB Bremen
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