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Measuring customer equity and managing the customer asset: ..:
Carr, Anthony
;
Drennan, Judy
;
Andrews, Lynda
Journal of Marketing Management. 32 (2016) 17-18 - p. 1670-1700 , 2016
Link:
https://doi.org/10.1080/0267257x.2016.1260043
RT Journal T1
Measuring customer equity and managing the customer asset: an explanatory study in the Australian hotels
UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_0267257x.2016.1260043&Exemplar=1&LAN=DE A1 Carr, Anthony A1 Drennan, Judy A1 Andrews, Lynda PB Informa UK Limited YR 2016 SN 0267-257X SN 1472-1376 JF Journal of Marketing Management VO 32 IS 17-18 SP 1670 OP 1700 LK http://dx.doi.org/https://doi.org/10.1080/0267257x.2016.1260043 DO https://doi.org/10.1080/0267257x.2016.1260043 SF ELIB - SuUB Bremen
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