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1 Ergebnisse
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Problem versus benefit focus: phrasing questions to enhance..:
Ku, Hsuan-Hsuan
;
Huang, Chung-Yi
;
Shen, Zu-Rong
Journal of Marketing Management. 35 (2019) 17-18 - p. 1689-1709 , 2019
Link:
https://doi.org/10.1080/0267257x.2019.1663241
RT Journal T1
Problem versus benefit focus: phrasing questions to enhance self-referencing and persuasion
UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_0267257x.2019.1663241&Exemplar=1&LAN=DE A1 Ku, Hsuan-Hsuan A1 Huang, Chung-Yi A1 Shen, Zu-Rong PB Informa UK Limited YR 2019 SN 0267-257X SN 1472-1376 JF Journal of Marketing Management VO 35 IS 17-18 SP 1689 OP 1709 LK http://dx.doi.org/https://doi.org/10.1080/0267257x.2019.1663241 DO https://doi.org/10.1080/0267257x.2019.1663241 SF ELIB - SuUB Bremen
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