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1 Ergebnisse
1
Marketing innovation: a systematic review:
Purchase, Sharon
;
Volery, Thierry
Journal of Marketing Management. 36 (2020) 9-10 - p. 763-793 , 2020
Link:
https://doi.org/10.1080/0267257x.2020.1774631
RT Journal T1 <Title>Marketing innovation: a systematic review</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_0267257x.2020.1774631&Exemplar=1&LAN=DE A1 Purchase, Sharon A1 Volery, Thierry PB Informa UK Limited YR 2020 SN 0267-257X SN 1472-1376 JF Journal of Marketing Management VO 36 IS 9-10 SP 763 OP 793 LK http://dx.doi.org/https://doi.org/10.1080/0267257x.2020.1774631 DO https://doi.org/10.1080/0267257x.2020.1774631 SF ELIB - SuUB Bremen
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