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1 Ergebnisse
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TV series adaptations and their repercussions on consumers:..:
Aykol, Bilge
;
İpek, İlayda
;
Bıçakcıoğlu-Peynirci, Nilay
Journal of Marketing Management. 38 (2021) 3-4 - p. 183-218 , 2021
Link:
https://doi.org/10.1080/0267257x.2021.1940244
RT Journal T1
TV series adaptations and their repercussions on consumers: insights from two complementary qualitative analyses
UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_0267257x.2021.1940244&Exemplar=1&LAN=DE A1 Aykol, Bilge A1 İpek, İlayda A1 Bıçakcıoğlu-Peynirci, Nilay PB Informa UK Limited YR 2021 SN 0267-257X SN 1472-1376 JF Journal of Marketing Management VO 38 IS 3-4 SP 183 OP 218 LK http://dx.doi.org/https://doi.org/10.1080/0267257x.2021.1940244 DO https://doi.org/10.1080/0267257x.2021.1940244 SF ELIB - SuUB Bremen
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