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Celebrating failure: a path towards opening up disciplinary..:
Preece, Chloe
;
Cappellini, Benedetta
;
Larsen, Gretchen
Journal of Marketing Management. 39 (2023) 9-10 - p. 735-743 , 2023
Link:
https://doi.org/10.1080/0267257x.2023.2243959
RT Journal T1
Celebrating failure: a path towards opening up disciplinary debate
UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_0267257x.2023.2243959&Exemplar=1&LAN=DE A1 Preece, Chloe A1 Cappellini, Benedetta A1 Larsen, Gretchen PB Informa UK Limited YR 2023 SN 0267-257X SN 1472-1376 JF Journal of Marketing Management VO 39 IS 9-10 SP 735 OP 743 LK http://dx.doi.org/https://doi.org/10.1080/0267257x.2023.2243959 DO https://doi.org/10.1080/0267257x.2023.2243959 SF ELIB - SuUB Bremen
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