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1 Ergebnisse
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Conveying brand authenticity through television advertising..:
Simon, Françoise
;
Bontour, Anne
Journal of Marketing Management. 39 (2023) 15-16 - p. 1645-1671 , 2023
Link:
https://doi.org/10.1080/0267257x.2023.2276249
RT Journal T1
Conveying brand authenticity through television advertising in a transmedia world
UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_0267257x.2023.2276249&Exemplar=1&LAN=DE A1 Simon, Françoise A1 Bontour, Anne PB Informa UK Limited YR 2023 SN 0267-257X SN 1472-1376 JF Journal of Marketing Management VO 39 IS 15-16 SP 1645 OP 1671 LK http://dx.doi.org/https://doi.org/10.1080/0267257x.2023.2276249 DO https://doi.org/10.1080/0267257x.2023.2276249 SF ELIB - SuUB Bremen
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