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1 Ergebnisse
1
Influences of omnichannel integration and value congruence ..:
Liu, Lin
;
Li, Yang
;
Liu, Hefu
.
Journal of Marketing Management. 40 (2023) 1-2 - p. 151-182 , 2023
Link:
https://doi.org/10.1080/0267257x.2023.2279142
RT Journal T1
Influences of omnichannel integration and value congruence on customer patronage: the flow theory perspective
UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_0267257x.2023.2279142&Exemplar=1&LAN=DE A1 Liu, Lin A1 Li, Yang A1 Liu, Hefu A1 Guan, Zhengzhi PB Informa UK Limited YR 2023 SN 0267-257X SN 1472-1376 JF Journal of Marketing Management VO 40 IS 1-2 SP 151 OP 182 LK http://dx.doi.org/https://doi.org/10.1080/0267257x.2023.2279142 DO https://doi.org/10.1080/0267257x.2023.2279142 SF ELIB - SuUB Bremen
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