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1 Ergebnisse
1
Marketing a health Brand on Facebook: Effects of reaction i..:
Lee, Yen-I
;
Phua, Joe
;
Wu, Tai-Yee
Health Marketing Quarterly. 37 (2020) 2 - p. 138-154 , 2020
Link:
https://doi.org/10.1080/07359683.2020.1754049
RT Journal T1
Marketing a health Brand on Facebook: Effects of reaction icons and user comments on brand attitude, trust, purchase intention, and eWOM intention
UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_07359683.2020.1754049&Exemplar=1&LAN=DE A1 Lee, Yen-I A1 Phua, Joe A1 Wu, Tai-Yee PB Informa UK Limited YR 2020 SN 0735-9683 SN 1545-0864 JF Health Marketing Quarterly VO 37 IS 2 SP 138 OP 154 LK http://dx.doi.org/https://doi.org/10.1080/07359683.2020.1754049 DO https://doi.org/10.1080/07359683.2020.1754049 SF ELIB - SuUB Bremen
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