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1 Ergebnisse
1
Generating Business Intelligence Through Social Media Analy..:
Hu, Yuheng
;
Xu, Anbang
;
Hong, Yili
...
Journal of Management Information Systems. 36 (2019) 3 - p. 893-930 , 2019
Link:
https://doi.org/10.1080/07421222.2019.1628908
RT Journal T1 <Title>Generating Business Intelligence Through Social Media Analytics: Measuring Brand Personality with Consumer-, Employee-, and Firm-Generated Content</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_07421222.2019.1628908&Exemplar=1&LAN=DE A1 Hu, Yuheng A1 Xu, Anbang A1 Hong, Yili A1 Gal, David A1 Sinha, Vibha A1 Akkiraju, Rama PB Informa UK Limited YR 2019 SN 0742-1222 SN 1557-928X JF Journal of Management Information Systems VO 36 IS 3 SP 893 OP 930 LK http://dx.doi.org/https://doi.org/10.1080/07421222.2019.1628908 DO https://doi.org/10.1080/07421222.2019.1628908 SF ELIB - SuUB Bremen
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