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1 Ergebnisse
1
Extending the Television Brand: An Examination of Why Consu..:
Jung, Eun Hwa
;
Walden, Justin
Journal of Broadcasting & Electronic Media. 59 (2015) 1 - p. 94-111 , 2015
Link:
https://doi.org/10.1080/08838151.2014.998229
RT Journal T1 <Title>Extending the Television Brand: An Examination of Why Consumers Use Broadcast Network Web Sites</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_08838151.2014.998229&Exemplar=1&LAN=DE A1 Jung, Eun Hwa A1 Walden, Justin PB Informa UK Limited YR 2015 SN 0883-8151 SN 1550-6878 JF Journal of Broadcasting & Electronic Media VO 59 IS 1 SP 94 OP 111 LK http://dx.doi.org/https://doi.org/10.1080/08838151.2014.998229 DO https://doi.org/10.1080/08838151.2014.998229 SF ELIB - SuUB Bremen
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