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1 Ergebnisse
1
Branding a state university: doing it right:
Dholakia, Ruby Roy
;
Acciardo, Linda A.
Journal of Marketing for Higher Education. 24 (2014) 1 - p. 144-163 , 2014
Link:
https://doi.org/10.1080/08841241.2014.916775
RT Journal T1 <Title>Branding a state university: doing it right</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_08841241.2014.916775&Exemplar=1&LAN=DE A1 Dholakia, Ruby Roy A1 Acciardo, Linda A. PB Informa UK Limited YR 2014 SN 0884-1241 SN 1540-7144 JF Journal of Marketing for Higher Education VO 24 IS 1 SP 144 OP 163 LK http://dx.doi.org/https://doi.org/10.1080/08841241.2014.916775 DO https://doi.org/10.1080/08841241.2014.916775 SF ELIB - SuUB Bremen
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