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Understanding the importance of eWOM on Higher Education In..:
Carvalho, Liliana
;
Brandão, Amélia
;
Pinto, Luísa Helena
Journal of Marketing for Higher Education. 31 (2020) 2 - p. 261-279 , 2020
Link:
https://doi.org/10.1080/08841241.2020.1788196
RT Journal T1
Understanding the importance of eWOM on Higher Education Institutions' brand equity
UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_08841241.2020.1788196&Exemplar=1&LAN=DE A1 Carvalho, Liliana A1 Brandão, Amélia A1 Pinto, Luísa Helena PB Informa UK Limited YR 2020 SN 0884-1241 SN 1540-7144 JF Journal of Marketing for Higher Education VO 31 IS 2 SP 261 OP 279 LK http://dx.doi.org/https://doi.org/10.1080/08841241.2020.1788196 DO https://doi.org/10.1080/08841241.2020.1788196 SF ELIB - SuUB Bremen
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