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An introduction to an old acquaintance: using Bayesian infe..:
Rouziou, Maria
;
Dugan, Riley
Journal of Personal Selling & Sales Management. 40 (2019) 2 - p. 114-131 , 2019
Link:
https://doi.org/10.1080/08853134.2019.1680294
RT Journal T1 <Title>An introduction to an old acquaintance: using Bayesian inference in sales research</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_08853134.2019.1680294&Exemplar=1&LAN=DE A1 Rouziou, Maria A1 Dugan, Riley PB Informa UK Limited YR 2019 SN 0885-3134 SN 1557-7813 JF Journal of Personal Selling & Sales Management VO 40 IS 2 SP 114 OP 131 LK http://dx.doi.org/https://doi.org/10.1080/08853134.2019.1680294 DO https://doi.org/10.1080/08853134.2019.1680294 SF ELIB - SuUB Bremen
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