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Blinded by the brand: inauthentic salesperson brand attachm..:
Beeler, Lisa
;
Zablah, Alex
;
Rapp, Adam
Journal of Personal Selling & Sales Management. 41 (2021) 3 - p. 268-284 , 2021
Link:
https://doi.org/10.1080/08853134.2021.1894946
RT Journal T1 <Title>Blinded by the brand: inauthentic salesperson brand attachment and its influence on customer purchase intentions</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_08853134.2021.1894946&Exemplar=1&LAN=DE A1 Beeler, Lisa A1 Zablah, Alex A1 Rapp, Adam PB Informa UK Limited YR 2021 SN 0885-3134 SN 1557-7813 JF Journal of Personal Selling & Sales Management VO 41 IS 3 SP 268 OP 284 LK http://dx.doi.org/https://doi.org/10.1080/08853134.2021.1894946 DO https://doi.org/10.1080/08853134.2021.1894946 SF ELIB - SuUB Bremen
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